Let’s transform the funeral industry

Funeral Product Gallery

TheFuneralSite.com's new Product Gallery will help transform the funeral industry

That’s what I’m up to here at TheFuneralSite.com, transforming the funeral industry.

We want to see the industry open up so that people have more information and choice when it comes to funeral planning.

TheFuneralSite.com has the best objective funeral planning information on the web and is now building the Product Gallery to provide more information and to help other funeral businesses grow.

In the three years that I’ve been working in the funeral industry I’ve seen many small funeral businesses fold. They typically are a mom and pop working from home, making urns or caskets to sell to the funeral homes or to the public.  Unless they find a a couple of funeral homes willing to sell their product these small businesses fail within a year.

We want to help these small independent businesses survive against the truly monolithic funeral industry.  And are doing so with a new feature on www.thefuneralsite.com called the Product Gallery. We will pack the Product Gallery with as many funeral related businesses as possible. The obvious companies like casket and urn companies, but also service companies like ash scattering airplane pilots, butterfly release companies, DNA storage companies…..

Why? Because having as many businesses as possible in the Product Gallery moves us closer to our goal of transforming the funeral industry.

The more beautiful and diverse products we have in the Product Gallery, the more traffic we get, and therefore, the more leads we send to vendors in the Product Gallery. The more successful these businesses are in connecting with customers, the more the funeral industry will have to open up to businesses not necessarily partnered with funeral homes and, as a result, people will have more information and choice when funeral planning. Easy peezy!

I care. I want people to love the Product Gallery.  This model is a win – win for everyone.

Together we can transform the funeral industry.  – AC

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What’s Possible for TheFuneralSite.com?

I’ve been taking classes with Landmark Education.

I’m impressed with the material. Landmark isn’t magic or religion. It is a “greatest hits” collection of the world’s best teachings on how to be a fulfilled human being.

I’m new at all this but sometimes I do feel empowered by the work; like I can make just about anything happen for myself.

Right now, TheFuneralSite.com is a website packed with information to help and encourage people who want to get involved in creating thoughtful and personal funerals, memorials and other end-of-life rituals for themselves and their loved ones.

Right now, TheFuneralSite.com helps small businesses gain traction in reaching families looking for unique products or services.

What else is possible for the site? Lots.  – AC

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I love MY FUNERAL

I wrote the MY FUNERAL tool about a year ago. It’s a seven step questionnaire covering every conceivable topic of funeral planning. People can click through MY FUNERAL checking boxes as they go.  You can stop at any time and all your work is saved. You can return and complete or update the funeral plan at any time.

We want to add more dimensions to MY FUNERAL with an interactive gallery of options where appropriate. For instance, in the section asking about special readings  you want at your funeral, we’d like to add a searchable list of poems/readings to consider. Same thing with the song selection. Need to find a song for your funeral peruse the song gallery.

Here’s an example of a recent comment we received on MY FUNERAL:

Thank you for this tool.  What a gift to family to be able to make so many decisions ahead of time and record them, and to be able to update them annually. . .

Thanks again for making this tool available.  You have thought of so many details that I would not have thought of.

I intend to print my plan and give copies to family members, even though I am only 40, because you just never know…. It will be the last gift that I am able to give.  Thanks again for providing the tool on your site. – Dawn S.(quote used with permission)

When I told David about this I teared up. This email isn’t unique,  just one of the better written comments we’ve received.

This work means a lot to me.  I’m not giving up. I’m going to work to promote the growth of  thoughtful, personal, engaging, meaningful funerals and other end of life ceremonies in America.

Here we go! – AC

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The power of bagpipes and Amazing Grace

Bagpipes at Funerals are packed with emotion

A couple of days ago, my sister attended the funeral of her best friend’s brother. The most moving moment was when a single bagpiper began Amazing Grace from the back of the church, walked up the aisle and escourted the family from the church still playing Amazing Grace.

Probably it’s more than just the bagpipes; it’s also the song— Amazing Grace. We all know it and can hang onto those words with all our might during  desperate times. It’s melody rocks us like a baby being held by something big and strong. The song tells us it’s going to OK. In http://www.thefuneralsite.com ‘s new product gallery we’ve just added a category devoted to funeral music with a number of tunes performed on bagpipes.

No matter how unrealistic it may be,  it feels comforting to hear and momentarily believe that, “everything’s going to be alright”.

– AC

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Popular Funeral Songs

 

 

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Soon the Product Gallery will contain the internet's largest collection of funeral songs

 

 

I’ve begun work on a new Music category for the Product Gallery. It is fantastic!  We’ve had special programming done to make it easy to add individual songs that link directly to Amazon.  Visitors to the Product Gallery’s Music category can click on any song and hear an introductory sample from the song. It’s so cool. It’s so easy to add songs! And most importantly,I believe that it will be a big  help to people researching the right song for the funeral, celebration of life, memorial ….whatever.

This Music category is sooo important. Art carries our hearts. The perfect poem, music or visual art is a big deal for these extraordinary events.  It feels fantastic to be able to put something together that we believe will really make a difference to people.

Yesterday I was researching Popular Funeral Songs and I spent hours listening to snipits from songs to refresh my memory of how each song goes. I imagined the pressure of having to plan a funeral in a short time and spending hours researching for music for the event. It would be exhausting and stressful. Hopefully, our new Music category will help people short-cut their research and easily consider a limited number of tunes.

What would really be wonderful is if this category could become  interactive, with people making suggestions on songs they used for memorial gathering.

We will make the Music category deep with many subcategories so people can search for songs about just about every conceivable relationship, songs from different cultures, of course different styles of music, instrumentals featuring specific instruments (just bagpipe songs, just flute songs, just piano, just harp…), patriotic songs, songs for pet loss….

Watch over the next weeks as the Music category grows!

The concern, as is our concern with the article library, is overwhelming people. We go back and forth about this a lot and always arrive at the same conclusion… more information is better than us screening just what we think is important or just what we like. The Music category will be huge.

So here it comes, the internet’s largest collection of music for funerals — the Product Gallery’s Music category!  – AC

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Casket conversion kits to honor Veterans

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The Jonathan Field Collections Marine Corp Casket Conversion Kit

A new vendor in the Product Gallery has come up with a smart way to convert any casket into a military casket. The Jonathan Field collection makes a high quality military accessories that could adorn any type of casket. Each kit contains the emblems of a specific branch of the military. They also make kits for Police and Firefighters.

Funeral planning for a veteran almost always includes some recognition of the years they served in the military. Jonathan Field’s casket conversion kits are a very classy way to acknowledge military service. – AC

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The Vets

 

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Veterans' Day Assembly at my daughter's Elementary School

 

My father-in-law served in the Philippines during WWII.  He was extremely lucky and has lots of stories about his experiences in the army.  Yesterday, my daughter’s elementary school had an assembly to honor veterans and the kids were encouraged to invite a veteran to the event. This is a new school for our family; we didn’t know what to expect.

The event was inspiring. Chet was given a star covered named tag that identified him as a veteran. The kids had made star necklaces that read, “Never Forget”.  The assembly was chock full of patriotic songs and presentations.

Toward the end, the student council vice president asked all the veterans to come onto the stage. I escorted Chet to the stage trying to avoid stepping on a the legs of the sprawling, but extremely well-behaved, elementary kids.  The crowd of kids and adults stood and applauded for a long time as we slowly moved to the risers.

Chet and the other vets were individually introduced and given a carnation.

On the way home, Chet told me he had never participated in any veteran event before.  I could hear the regret in his voice. He talks about his army experiences every day. I mean it. Everyday. His memory is failing but these 60-year-old memories are still strong.

Many people who served in the military feel the same way. This explains why there are so many military themed keepsakes  for veterans and their families. The Product Gallery contains the best collection of military caskets in the internet and we have around 15 flag cases for people to browse in the Product Gallery, but there are many more military themed keepsakes available that we’ll have to add in the near future.

– AC

 

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