The “Celebration of Life Luncheon Package”

Something is happening out there in the event planning world.

Hotels, reception sites and banquet halls are starting to create packages that target memorial events.

This week, while working on our upcoming, I spoke with a woman who manages a banquet hall in LA.  It was clear from their website that they do a lot of weddings, like exclusively weddings. In fact I think the place is called, “The Wedding Banquet Hall” or something like that.

(It’s always kind of comical when I call and ask the wedding halls if they ever do funerals. Often people ask me, “What did you say!”. I’ve learned to prepare them, by first saying, “I’m not calling about a wedding. . .  I’m calling about funerals.”)

Anyway,  I asked this woman if they ever did memorials? “Yes we do! We have the Celebration of Life Luncheon Package!” she responded. Who would have guessed? Their website is all brides and cake. No mention of memorials anywhere.

She explained that two years ago a friend suggested they try to reach into the funeral market. She wasn’t enthusiastic about the idea, but came up with a special package for memorials that occur daytime and mid-week. Hence the birth of the “Celebration of Life Luncheon Package”. 

She reported that it’s really taken off. She was surprised by their success and said that it’s become a stable and substantial revenue source for them.

I wonder how they’re marketing the package?

One problem for reception site & venues who want to explore providing service for people planning memorials is how do you get the word out that your facility is ready, willing and able to host these events?  Our cultural taboos on the subject of death & funerals, I guess, make marketing funeral services challenging.  Of course, one solution to this marketing dilemma is a listing in our local funeral guides.

Our local funeral planning guides are breaking ground. I see our local funeral planning guides as, frankly, revolutionary. We’re taking the conversation to the people by opening up possibilities for them to consider and take steps to actually accomplish.

Our tag line is: Make it Personal. Explore Options. Find Providers. We’ll give you the ideas and the means to accomplish those ideas. We only have two guides up now with LA on the way. So I feel like now we’re only helping people in the Puget Sound region and Bay Area explore funeral options and find providers with our and Soon we’ll get the information to the people of LA. And then . . . the world.  – AC


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: